Date: 2012 – 2013
I was involved in this project while working for London agency, Studio Eleven.
Leading up to the BBC Good Food Show Summer and BBC Gardeners’ World Live, an entire print campaign was required in order to create awareness around the event. This project included creating copy for various leaflets, magazine double page spreads and onserts, carrier sheets and more. The aim was to notify new Good Food magazine readers and remind regular subscribers about the show. It was also important to highlight all the benefits of the show and use language that would invoke excitement about the coming summer and all the freshness and flavour that it would bring.