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Starbucks In-App Marketing Campaign

posted by Candice March 10, 2016 0 comments

Date: 2015

I was involved with this project while working on a contract basis with London agency, Oliver.

My role included creating fresh, clear and tone-of-voice specific content for the My Starbucks Rewards app’s email marketing and mobile messaging campaigns. For each upcoming event or promotion, we had to produce something that had a catchy headline, was persuasive and adhered to strict brand guidelines. These are just a few examples of what we created.

Starbucks no queue email

 

Starbucks Coffee Passion 1

 

Starbucks Coffee Passion 2

 

Starbucks App Email Marketing Campaign

posted by Candice March 10, 2016 0 comments

Date: 2015

I was involved with this project while working on a contract basis with London agency, Oliver.

My role included creating fresh, clear and tone-of-voice specific content for the My Starbucks Rewards app’s email marketing and mobile messaging campaigns. For each upcoming event or promotion, we had to produce something that had a catchy headline, was persuasive and adhered to strict brand guidelines. These are just a few examples of what we created.

Starbucks Stardash 2

 

Starbucks Stardash 3

 

Starbucks Uniqlo 1

 

Starbucks Uniqlo 2

 

 

 

Starbucks Print Ad

posted by Candice March 10, 2016 0 comments

Date: 2015

I was involved with this project while working on a contract basis with London agency, Oliver.

This was a print ad that was a part of a series of promotional online and print material created for Starbucks UK’s My Starbucks Rewards Campaign.

The headlines and body copy for these promotional pieces had to be fresh and creative, whilst adhering to very strict tone-of-voice and brand guidelines.

 

ProgrammableWeb Blogs

posted by Candice March 10, 2016 0 comments

Date: 2011 – current

ProgrammableWeb is the go-to online resource for all things web development and APIs. I have worked as a contributing writer for ProgrammableWeb, producing regular blogs aimed at the tech-savvy API geek.

You can view some of the full articles here: ProgrammableWeb/CandiceMcMillan

1.3 Little Bird article

 

1.4 What Language article

KPMG Web Copy

posted by Candice March 10, 2016 0 comments

Date: 2015

I was involved in this project while working on a contract basis with London agency, Oliver Agency.

My role included providing relevant, clear and tone-of-voice specific copy for the entire KPMG personal debt solutions website.

You can view the full website here: KPMG PDS Scotland

 

Lab19 Digital Social Media Ad

posted by Candice March 10, 2016 0 comments

Date: 2015

This is one in a series of ads that I created for a social media campaign for Lab19 Digital. They wanted to attract more clients, and this was one of the ways we went about it. This particular campaign was a success as Lab19 received more enquiries and more business as a result of it.

 

Flagd App Copy And Product Conceptual Development

posted by Candice March 10, 2016 0 comments

Date: 2015

This project included working with web development agency, Lab19 Digital, to create a new recruitment app.

Flagd is aimed at simplifying communication between recruiter and contractor, getting the right contractor into the right role even faster. My role in this project started with the conceptualising process, moving on to naming the product, creating relevant and optimised copy for all online content, creating brand guidelines and a tone-of-voice document, producing press releases, as well as managing some social media. I also wrote the Elevator Pitch and presented it live on film for Tech City News’ 2015 Elevator Pitch series. Flagd was a winner in this competition.

You can visit the app here: Flagd.com

You can view the Tech City News press article and video here: Flagd Elevator Pitch

Flagd Elevator Pitch script

 

Flagd website

BBC Good Food Show Summer

posted by Candice March 10, 2016 0 comments

Date: 2012 – 2013

I was involved in this project while working for London agency, Studio Eleven.

Leading up to the BBC Good Food Show Summer and BBC Gardeners’ World Live, an entire print campaign was required in order to create awareness around the event. This project included creating copy for various leaflets, magazine double page spreads and onserts, carrier sheets and more. The aim was to notify new Good Food magazine readers and remind regular subscribers about the show. It was also important to highlight all the benefits of the show and use language that would invoke excitement about the coming summer and all the freshness and flavour that it would bring.

BBC Gardeners' World Live leaflet

 

BBC Good Food Show Summer Carrier Sheet 2

 

BBC Good Food Show Summer Carrier Sheet 1

 

BBC Good Food Show Summer DPS

BBC Good Food Show Winter

posted by Candice March 10, 2016 0 comments

Date: 2012 – 2013

I was involved in this project while working for London agency, Studio Eleven.

My role included producing effective, tone-of-voice specific copy for printed marketing material for the BBC Good Food Show Scotland, BBC Good Food Show London and BBC Good Food Show Winter. The aim was to let potential visitors know about the shows, highlight what each show had to offer and focus on the benefits of booking as a group. For the BBC Good Food Show Winter, it was important to create copy that highlighted the seasonal delights that are associated with winter and the Christmas festive season.

BBC Good Food Show Groups

 

BBC Good Food Show Winter

 

BBC Good Food Show London

 

BBC Good Food Show Scotland

 

Newham College Prospectus

posted by Candice March 10, 2016 0 comments

Date: 2012 – 2013

This was a project I was involved in while working with London agency, Studio Eleven.

Newham College in London was creating a new prospectus and needed new and fresh copy developed as well as the editing of some existing copy. The aim was to create a prospectus that was written in the tone and language that the potential students could relate to, encouraging them to choose to study and make their career dreams a reality.

Newham College Prospectus Intro

 

Newham College Prospectus content

 

Other work included producing content for a tri-fold A5 wallet that would serve as an advertising tool for the Newham College CIPS brochure. The copy was developed with the aim of appealing to potential end users such as employers, stakeholders, partners, business start-ups and job seekers.

CIPs brochure