Starbucks In-App Marketing Campaign

Description

Date: 2015

I was involved with this project while working on a contract basis with London agency, Oliver.

My role included creating fresh, clear and tone-of-voice specific content for the My Starbucks Rewards app’s email marketing and mobile messaging campaigns. For each upcoming event or promotion, we had to produce something that had a catchy headline, was persuasive and adhered to strict brand guidelines. These are just a few examples of what we created.

Starbucks no queue email

 

Starbucks Coffee Passion 1

 

Starbucks Coffee Passion 2