Date: 2012 – 2013
I was involved in this project while working for London agency, Studio Eleven.
My role included producing effective, tone-of-voice specific copy for printed marketing material for the BBC Good Food Show Scotland, BBC Good Food Show London and BBC Good Food Show Winter. The aim was to let potential visitors know about the shows, highlight what each show had to offer and focus on the benefits of booking as a group. For the BBC Good Food Show Winter, it was important to create copy that highlighted the seasonal delights that are associated with winter and the Christmas festive season.